AFTERNOON UNIFORM

Afternoon Uniform is a personal passion project and lifestyle brand I conceptualized and brought to life from the ground up.

Inspired by vintage New York aesthetics and poetic afternoons, the brand blends print-to-ship apparel with a curated selection of personally sourced vintage pieces. I developed the brand’s identity, visual direction, and tone of voice—focusing on cream-toned palettes, cryptic copywriting, and elevated nostalgia.

I led all aspects of the project, including product development, sourcing, website design, email flows, and content strategy. I will also be launcing two editorial platforms—The Room Key (a travel and style journal) and Afternoon Post (a monthly digital zine)—to build community and deepen storytelling.

Afternoon Uniform reflects my ability to craft cohesive, emotionally resonant brands that bridge commerce, content, and culture.